Emerging Technology in the Philippines

Who founded Anti-Ad Blocking?

Michael Gundlach - A developer in the US, created AdBlock in 2009.

With around 250,000 users as of this writing, AdBlock for Google Chrome overtook Firefox as the most used addon on Monday (February 1, 2010). The accomplishment followed over two months of frantic work by its developer, Michael Gundlach, during which time he was profiled by the New York Times, received raving reviews from users, and rescued the Earth from a massive comet.

How did Michael Gundlach started making AdBlock for Chrome?

In an interview with Nathan Long, he stated that, "I was reading the Google blog at work and noticed that they said extensions were available in the beta channel... When I searched for AdBlock on the extensions page, I saw that it didn't exist." Then all throughout the year to December, he did not stop coding on making AdBlock and this received feedbacks.

What is Anti-Ad Blocking?

In spite of a user's AdBlock tool being active, anti-AdBlock solutions allow website owners to display advertisements. As a result, publishers can recoup any lost advertising revenue brought on by AdBlock. 

Example:

Anti-AdBlock Killer is a browser script created by reek that prevents websites from requesting visitors to turn off AdBlock. Anti-AdBlock Killer is becoming increasingly popular, which demonstrates how many people want to prevent popup requests from interfering with their surfing experience.

How Anti-AdBlock work

The integration process is made simple by Blockthrough, which is made to operate with a publisher's current ad stack. One line of code is all that is necessary to contribute for their solution to seamlessly integrate into a publisher's website. Moreover, it is compatible with header bidding wrappers, the majority of ad servers, including Google Ad Manager, and all SSPs.

In addition, it complies with Acceptable Advertising Guidelines and has no detrimental effects on the user experience. A dashboard that offers statistics and information on ad blocking rates, devices, locations, etc. is also available to publishers. To ascertain if the solution is economical, this is very crucial.

Anti-AdBlock Features

☆ Block pop ups, ads, and annoying banners (even remove video ads!) on YouTube, Facebook, Twitch, and all your favorite sites
☆ Block third-party trackers and protect your privacy
☆ Browse safely by blocking malicious ads with malware, scams, and cryptocurrency miners
☆ Improve page load times and enjoy a faster Internet
☆ Customize your experience with filters, whitelists, dark mode, and other colorful themes
☆ Backup and sync your whitelists and custom ad blocking rules across your Chrome profiles
☆ Enjoy custom ad blocking by replacing some ads with pictures of cats, dogs, and landscapes